Creating a Video-Based e-Learning Course

One of the things we love about the Lectora® User Conference is seeing all the creative ways that you—our awesome users—come up with to make online training fun. Here’s a genius example from 2014 Lectora User Conference presenter Andra Serzans of Pfizer Inc. that uses video.The ProblemAndra is a training specialist for Pfizer. She and her team needed to create new training for a Pfizer site in Andover, Massachusetts. Site leaders there were looking to reinforce training on many “good manufacturing practice (GMP)” topics based on the site’s annual performance. However, employee feedback indicated that the previous approach—information-heavy 40 minute long e-Learning courses—was stale and ineffective.

To revitalize the training and engage employees, the Pfizer training team developed several video training courses based on popular television shows, including CSI, The Bachelor and more. Historically, only 80-85% of employees completed the old e-Learning by the due date, so the goal was to increase training completion and engagement.How They Did It

  1. Scripted shows & designed Lectora e-Learning course
  2. Held company-wide “casting calls” for volunteer actors/actresses
  3. Filmed each show, then edited in Camtasia® Studio 8
  4. Used scripts to create a printable transcript of the show (accessible from within the course)

Tools

  • Lectora® Inspire Version 6
  • Camtasia Studio 8
  • Canon Vixia video camera (MP4 & AVCHD)

In just five months, Andra and her team created several different training videos, including these:

Results

  • Achieved 96% training completion by due date
  • Earned Pfizer Mission & Learning is Essential Awards
  • Increased interest in & use of video in site training and communication
  • Increased employee engagement and morale

The employee feedback was overwhelmingly positive! Learners are still talking about the video training courses Andra and her team developed. They especially loved seeing their coworkers in the videos.Are you ready to make a splash in your organization with videos in your e-Learning? Download a free 30-day trial of Lectora Inspire, and get started! And take a look at this blog for more tips on using video: The Ultimate Checklist for Using Video in e-LearningFor even more awesome e-Learning tips, subscribe to the Lectora e-Learning Blog.